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Research papers

Far East pharmaceutical markets as a challenge for strategic marketing

This paper is divided into four parts: The first part describes the increasing relevance of the East Asian markets: between 1990 and 1993 the gross national product of Taiwan grew by 27%; and by 44% in the People’s Republic of China. This region...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Wolfgang Esser, Matthias Fargel
Companies: Bayer AG, PSYMA GROUP AG
June 1, 1994
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Citation

Esser and Fargel (1994a, June 01). Far East pharmaceutical markets as a challenge for strategic marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/far-east-pharmaceutical-markets-as-a-challenge-for-strategic-marketing